In this episode, we shine the spotlight on Álvaro Castellanos Caro, a finance expert from Madrid, whose insatiable curiosity for science has led him to venture into the realm of sustainable entrepreneurship.

Álvaro is the driving force behind a newly funded startup company that aims to revolutionize industries with circular solutions using PHA (polyhydroxyalkanoates) and waste materials to create 100% bio-based alternatives. In this episode, we'll delve into the exciting journey of his company, the transformative potential of their bio-based materials, as well as the difficulties of competing with mass production and an already established market of cost-efficient plastics.

Concluding, our guest also suggests on finding the right value proposition to penetrate the market, and gives us an interesting application for bio-based plastics!

Find out more about Biodriven Technologies at https://www.biodriventech.com/ and feel free to contact Álvaro via LinkedIn.