In our latest podcast episode, Marcel Lubben from Brightlands Venture Partners, delves into the intricacies of transitioning to a circular economy, shedding light on both the challenges and opportunities it presents.

Brightlands Venture Partners is a venture capital fund manager that invests in innovative start-up companies in the areas of agrifood, health and renewable sector. One of those investments is none other than Circularise!

During the episode, Marcel shares his first major application in the industry, a generally applicable and biodegradable monomer that was used to develop the first truly biodegradable plastic cup. Additionally, we also emphasize the need for a common language around sustainability to facilitate and ensure that everyone involved in the supply chain is using the same metrics and definitions.

Concluding, the road to a circular economy may be complex, but as Marcel highlights, it's paved with exciting opportunities. By embracing the complementary nature of bio-based solutions and fostering collaboration through a common language of sustainability, we can build a more resilient future for generations to come.

Check out more about Brightlands Venture Partners here.

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