In this episode, we dive deep into the universe of managing innovation with John Bessant, a seasoned chemical engineer who started his journey in the chemical industry and has never lost his love for it. We have a thought-provoking discussion in which John extends our understanding of managing innovation, AI, and circularity, providing insights that are as deep as they are enlightening.

In particular, drawing from his rich experience, John shares his thoughts on how sometimes, merely changing the context can be enough to fuel ground-breaking innovation. He introduces us to the fascinating concept of servetization, or how you can "rent a molecule", expanding our horizons on how we perceive ownership and use of resources with respect to circularity.

John also takes the time to define the often blurry line between invention and innovation, clarifying the difference and underlining the value creation aspect that separates the two. Using the story of sliced bread as a backdrop, he takes us through the winding path that leads from a mere idea to a value-adding innovation.

Concluding with a unique treat, John performs his song "We Can Learn to Manage Innovation", adding a musical touch to our insightful discussion on innovation, AI, and circularity. Tune in for a refreshing perspective on these topics.

Find out more about John at www.johnbessant.org and feel free to contact him via LinkedIn. .