In this episode, we meet Tomas Vucurevic, founder and managing director of BRAIND® and a renowned expert in sustainable ingredient branding.
During our conversation, Tomas sheds a light on the evolution of ingredient branding, from its early days centered around enhancing product performance, it has now shifted towards a purpose-driven approach, aiming to tackle environmental and social challenges. In addition, Tomas shares his perspective on the importance of collaboration in the application and implementation of a circular economy, while presenting the concept of the regenerative economy, which aims to move beyond sustainability and actively restore ecosystems and communities.
Concluding, the episode finishes with a call for action for community collaboration and knowledge between progressive and innovative individuals and companies.
Find out more about BRAIND® at www.braind.co and feel free to contact Tomas via Linkedin.
