Kidus is the CEO and Co-founder of KUBIK, a Nairobi-Based start-up that converts plastic waste into building materials. As a son of Ethiopia, Kidus tells us how his memorable childhood experiences got slowly disrupted by the adverse effects of urbanization. This was part of his motivation to act and look into ways how to valorize plastic waste as a building material.
An experience-rich personal background and his career at Google led him finally into the space of sustainability and circularity with plastics. And, voilá, KUBIK was born.
After observing the big problem of plastic collectors at Cote d’Ivoire, and its effect on society and education, KUBIK’s mission is grounded in transforming society by taking care of the environment. By focusing on this simple existential problem, KUBIK converts plastic waste, as a problematic low-cost material, into a cheaper alternative for building materials.
In this inspiring podcast, we spoke with Kidus about his company and the general situation of plastic waste, circularity and problems caused by the urbanization in Africa.
You can find out more about Kubik at https://www.buildkubik.com/ or reach out to Kidus via LinkedIn
